Nepremičnine Rogatec : 1 nepremičnin na prodaj
1.500.000 €
Rogatec
1.100 m²
1.476 m² zemljišča
Našli boste, spodaj, oglase v bližini.
2.500.000 €
Rogaška Slatina
1.244 m²
8.500 m² zemljišča
1.790.000 €
Videm pri Ptuju (Videm)
828 m²
8.762 m² zemljišča
11.000.000 €
Rogaška Slatina
4.800 m²
Nakup nepremičnin
-
Wellness Hotel Platform in Rogaška Slatina | 4★ 65-Key Investment Asset
Investment Thesis
A structured acquisition of two adjacent hotel properties forming a 65-key integrated wellness and medical tourism platform in Rogaška Slatina.
Entry pricing is below €200k per key, positioning this asset materially under comparable European wellness hotel benchmarks, with embedded value creation through repositioning and integration.
This is a transitional asset — not yet fully stabilized, which is precisely where the upside is created.
At a Glance
65 keys (post-integration scale)
Two adjacent assets under unified ownership
One operational hotel (cash flow in place)
One 4★ hotel under renovation (value-add phase)
Renovation Capex included in acquisition
Flexible operating model (independent or branded)
Why This Opportunity Stands Out
Below-market entry level for a European spa destination
Dual-engine structure: income + repositioning upside
Scarcity factor: limited comparable wellness assets in Slovenia
Barrier to entry: prime spa zone with constrained new supply
Platform potential: scalable beyond a single asset
Opportunities of this scale and positioning in Slovenia are structurally limited.
Investment Benchmarks
Comparable wellness hotels in Europe: €220k – €350k per key
Entry level for this asset: below €200k per key
Pricing reflects pre-stabilization and repositioning phase
This pricing does not yet reflect the post-renovation positioning or operational optimization.
Value Creation Strategy
Repositioning (Primary Driver)
Shift toward higher-margin wellness and medical tourism, where:
demand is more resilient
pricing power is stronger
seasonality is reduced
Revenue Expansion
ADR growth driven by upgraded product and positioning
Occupancy increase via diversified demand streams
Transition toward year-round performance model
Operational Integration
Shared infrastructure across both assets
Cost efficiencies through consolidation
Unified branding and stronger distribution
The primary upside comes from repositioning and operational integration.
Target Demand Segments
Wellness & preventive health tourism
Medical / rehabilitation stays
Leisure and lifestyle travel
Corporate retreats and private groups
Location Strength | Rogaška Slatina
Rogaška Slatina is one of Central Europe’s most established wellness destinations, with a long-standing international reputation.
Core Market Drivers
Established medical tourism ecosystem
Strong repeat clientele base
Cross-border demand: Dach, Italy, CEE
Non-seasonal demand profile
This creates consistent occupancy dynamics not typical for leisure-driven markets.
Investment Perspective
The asset is currently in a value transition phase.
Entry below stabilized market pricing
Clear pathway to Adr and occupancy uplift
Suitable for brand integration or institutional positioning
Exit potential through yield compression post-stabilization
Expected investment horizon: 3–5 years with multiple exit scenarios.
Why Now
Structural growth in health, wellness and longevity tourism
Increasing demand for experience-driven and medical travel
Limited availability of scalable wellness assets in Slovenia
Ability to enter before full repositioning is priced in
This aligns with broader trends outlined in recent analysis of the Slovenian real estate market…
Conclusion
This is not a passive acquisition.
It is a platform-level hospitality investment with:
existing operational base
defined repositioning strategy
measurable upside
and institutional exit potential
For investors targeting resilient sectors with operational leverage, this opportunity represents a rare combination of scale, pricing inefficiency and strategic positioning.
FAQ
What is included in the acquisition?
Full ownership of two adjacent hotels forming a 65-key integrated wellness and hospitality platform.
What is the current status of the asset?
One hotel is operational, while the 4★ property is under renovation, with Capex included in the acquisition.
Why is the pricing considered attractive?
The entry level is below comparable European wellness hotel benchmarks and reflects a pre-stabilization phase.
What is the main value driver?
Repositioning into higher-value wellness and medical tourism segments combined with operational integration.
What is the exit strategy?
Stabilization, revenue growth, and resale as a higher-value institutional-grade hospitality asset.
Prejmite obvestilo, ko bodo za vaše iskanje na voljo novi oglasi!
5.000.000 €
Rogaška Slatina
1.691 m²
1 m² zemljišča
750.000 €
Podplat (Rogaška Slatina)
446 m²
803 m² zemljišča
16
Nakup nepremičnin
-
Exceptional business opportunity at the most strategic point between three tourist centers
The subject of the sale is a comprehensive hospitality-tourism facility in Podplat (municipality of Rogaška Slatina), one of the busiest and most recognizable crossroads in eastern Slovenia. The location is exceptional due to its proximity to: Rogaška Slatina – 5 min, Šmarje pri Jelšah – 8 min, Podčetrtek (Terme Olimia) – 15 min, Poljčane – 17 min, and Slovenska Bistrica – 28 min.
This is a point where the three strongest tourist flows in the region intersect – health, thermal (wellness), and wine-cultural tourism. Each activity with a good story has guaranteed constant guest flow at this location.
The building was constructed in 1962, extended in 1987, and completely renovated between 2018-2020. The renovation was thorough: new facade, roof, windows, electrical system, heating system, mechanical installations… everything. The property stands on the associated land plot of 803 m², and there is a private parking lot for 10 vehicles next to it.
The building has floors P +1+ M and on the Ground Floor includes the following rooms (net floor area of the floor amounts to 272.66 m²): restaurant space measuring 105.3 m²; pub – 20.5 m²; kitchen – 24.8 m²; staff sanitary facilities - 10.83 m²; guest sanitary facilities - 14.82 m²; 16.9 m² hallway leading to the boiler room – 8.8 m², smaller rooms (offices) – 4.9 m² and storage – 9.05 m². In front of the entrance, there is a 42.96 m² covered terrace, and all floors are connected by an internal staircase of 13.8 m².
On the 1st floor (net floor area of the floor is 255.64 m²; ceiling height = 2.4 m), there are 7 single rooms and two double rooms (all have bathrooms and balconies).
In the attic (net floor area of the floor is 236.01 m²; ceiling height = 2.5 m) besides the staircase and corridor there are also 7 single rooms (all with bathrooms and balconies) and one part of unused attic space (46.9 m²).
Building dimensions: approx. 22 m x 16.2 m + ground floor extension approx. 7.7 m x 3.8 m, which represents a covered terrace of 43 m²;
Basic information:
Building orientation: E – W;
Building height: 10.3 m;
Number of floors: P+1+M;
Gross floor area: 951.9 m²;
Net floor area: 764.31 m²;
Usable area: 445.7 m²;
Land size: 803 m²;
Occupancy permit: Yes, for a long-existing building;
Energy efficiency: Class C;
Facade: New Demit facade with 12 cm insulation;
Roof: New metal roof with 30 cm insulation;
Windows: New double-glazed Pvc windows with thermal glazing;
Electricity: All electrical and mechanical installations are new;
Radiators: All radiators are new;
Heating: Central heating with new Viessmann furnace and 3,000 l oil tank + possible additional heating with air conditioning units;
Telecommunications: Telephone connection and possibility of connection to fiber optics (Rune);
Utilities connections: Public electricity, public water supply, prepared for biological wastewater treatment plant.
Land registry status is regulated, without encumbrances and debts. Property handover is possible immediately after the sales procedure and full payment of the purchase price.
Why is this an exceptional investment opportunity?
This building is not just a facility but a platform for multiple business models:
1) Mini hotel - guesthouse
A total of 16 rooms with balconies, private bathrooms, and beautiful views. Ideal for: seasonal and year-round guests, health tourists (Rogaška), wellness guests (Olimia), business guests, cycling groups, and hikers.
2) Gastronomy + accommodation
Restaurant + pub + terrace allow for: daily offers, larger private groups, event organization, business meetings, culinary programs, etc.
3) Combination: hostel, budget hotel, self-check-in
The location is ideal for transit guests – the settlement of Podplat is a direct crossroads between four major cities in eastern Slovenia, as well as in close proximity to the neighboring country Croatia.
4) Long-term rental investment
Large usable area + developed infrastructure = long-term stable return.
Location that generates traffic:
Podplat is an extremely important traffic junction. Guests have access within 30 minutes to the most attractive points of the entire region:
1. Terme Olimia – wellness, selfness, family experiences (Saunas, massages, adrenaline parks, Aqualuna, family programs).
2. Rogaška Slatina – medicine, luxury wellness, glassmaking (Medical Center Rogaška (one of the largest in the country), Donat Mg, spa parks).
3. Culinary and wine tourism of Obsotelje and Kozjansko Park (tourism in traditional wine cellars, local farms, tastings, natural specialties).
4. Active tourism (cycling routes to Podčetrtek and Rogaška, hiking towards Boč, Donačka gora, Plešivec, nature parks and reserves) + Family outings (Museum of Kozjansko Heritage, Olimje Monastery, food farms, equestrian tourism, Kozjansko farms).
And this is exactly what guests long for today – a location from which they can visit as many attractive destinations as possible in one day.
Rare opportunity on the market – completely renovated building, ready for immediate operation, at one of the most strategic-tourist points in Slovenia. Worth seeing and purchasing!
Viewings possible by prior arrangement. You are kindly invited!
2.500.000 €
Rogaška Slatina
1.244 m²
8.500 m² zemljišča
4.500.000 €
Zgornja Hajdina (Hajdina)
2.327 m²
8.000.000 €
Slovenska Bistrica
11.890 m²
3 m² zemljišča
8.000.000 €
Slovenska Bistrica
11.890 m²
3 m² zemljišča
1.480.000 €
Slovenske Konjice
661 m²
3.450 m² zemljišča
4.800.000 €
Dramlje (Šencur)
2.089 m²
1.200.000 €
Rogaška Slatina
500 m²
4.485 m² zemljišča
10
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